The qualifications are that you have written a lot of helpful reviews, solid profiles, and good pictures of yourself. It doesn’t cost anything to join the Elite Squad, but you must apply to do so. Note that they’re focusing on a certain type of person here…a self-identified yelper. The copy-writing is interesting, motivating people who see themselves as the central hub of all things cool among their friends. We created the Yelp Elite Squad as a way of recognizing these star members.”Īlso read the entire Elite Squad page. They are trendsetters and influencers, both on and off the site. They are the people that tip you off to the little hole in the wall eatery you never knew existed or a doctor you can trust. The kind of people who love to write colorful, witty reviews about the places they dig or detest and everything in between. “The Yelp Elite Squad is a crack team of the coolest yelpers. What is an “elite” member? Well, this is how they describe it: So Yelp has to grow fast because their model depends on a huge audience.Īnother interesting part of their approach is that the parties are only for members of the “Yelp Elite Squad”. The site can provide value, but only when it reaches a critical mass. Without tons of people, the site just won’t work. In order for it to work, you need thousands and thousands of people contributing, not just writing reviews and submitting ratings but visiting the site and viewing the advertising. But Yelp is not a personal tool that you can use by yourself. The best way to build word-of-mouth is to make something personally valuable, so valuable that it is remarkable. Those people are definitely motivated to attend, eBay is how they make a living.īut looking more closely at Yelp’s parties we can see a tactical reason why they might be doing this: they need to as a result of the nature of their site. It’s certainly not as compelling as the eBay Live! event, which is put on for people who use the auction site. Hosting a party around a site on which you read reviews? Doesn’t sound too exciting. A San Francisco-based review site, Yelp has been throwing parties for users of the site they call the “Yelp Elite” in various cities across the country in order to build up buzz.Īt first, these parties seem a bit silly (see the Yelp Blog for post-party details). What’s the most interesting way you’re promoting your web site or application? Have you considered throwing a real-life party for it?
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